Not every enquiry deserves the same attention. Some people are ready to buy this week; others are students, competitors or just browsing. Treating them all the same wastes your best people's time.
How automated qualification works
When a new lead arrives from a form, chat or ad, the automation:
- Enriches the lead with company size, industry and location
- Scores it against your ideal customer profile
- Routes hot leads to sales instantly and nurtures the rest
- Logs everything in your CRM so nothing slips through
What goes into a score
| Signal | Example weight |
|---|---|
| Budget matches your packages | +30 |
| Timeline under 3 months | +20 |
| Company email address | +10 |
| Booked a call | +30 |
| Free email and no phone | -10 |
The exact weights depend on your business. We tune them with your sales team and adjust as real results come in.
Speed matters most
Leads contacted within five minutes are dramatically more likely to convert than those contacted after an hour. Instant routing to Slack or WhatsApp means your team can reply while the prospect is still on your website.
Don't forget the maybes
Lower-scored leads aren't bad leads, they're early. Put them into a gentle email sequence with helpful content and let them raise their hand when they're ready.
Want to know which of your current leads are worth chasing today? Let's look at your pipeline together.
Ready to automate?
Ellevix builds AI automations, websites and custom software for growing businesses. Book a free automation audit and we'll show you where automation saves the most time, or contact our team.
