A beautiful website that doesn't generate enquiries is an expensive brochure. The good news: most lead leaks come from a handful of fixable issues.
The checklist
- Clear headline: can a visitor tell what you do and for whom in five seconds?
- One primary call to action repeated on every key page
- Speed: pages load in under three seconds on mobile data
- Mobile layout: buttons and forms are easy to use with a thumb
- Short forms: ask only what you need for the first conversation
- Instant response: an automatic reply or chat when someone reaches out
- Trust signals: real client logos, testimonials and case studies
- Contact options: phone, WhatsApp and email clearly visible
- Booking link: let serious visitors schedule a call without emailing first
- Working forms: submissions actually reach someone (test monthly!)
- Analytics: you know which pages and campaigns bring enquiries
- Follow-up: every lead is logged in a CRM, not a forgotten inbox
The quick wins
Items 5, 6 and 10 are usually the fastest to fix and have an immediate effect. A single broken form can cost months of leads without anyone noticing.
Connect the website to your business
Your website should be the front door to your sales process, not a separate island. Forms, chat and booking should all feed your CRM automatically.
Want a second pair of eyes? We'll review your site against this checklist for free.
Ready to automate?
Ellevix builds AI automations, websites and custom software for growing businesses. Book a free automation audit and we'll show you where automation saves the most time, or contact our team.
